Dec
22nd
Mon
22nd
How to Write Copy for the Web
Rands wrote a nice piece on the shift in tonality and messaging in Web2.0 apps.
“[I]t sounds like someone rather than something is saying it.
It sounds authentic.
Stop for a second and reread any paragraph in this article, but this time, I want you to listen to the voice you’ve constructed in your head. It sounds like you. This is why, when we meet, you’re going to be confused because I don’t sound like you. You do.
You trust this voice and the more a website or an application is designed to imitate that voice, the sooner a user will engage because they’ll make an emotional connection faster.”
