Nikolas Laufer-Edel Business and web play nice

Nikolas Laufer-Edel's Blog

Nik's digital conversation starter on Communication, Business, Experience Design, and Technology.

About Nik
Blog Home
Browse Archive

Subscribe via RSS or
Follow NIKdotCA on Twitter

Jan
17th
Mon
permalink
Starbucks Expanding Outside of Coffee As early as March 2011 you’ll start to see the new Starbucks logo on “promotional merchandise and paper goods”, but why the change? For starters they “plan to build a world-class consumer packaged goods organization.” I hope you like the updated logo because you’re going to start seeing it in more places than just Starbucks: “Our next phase of growth will come from extending the Starbucks Experience to our customers beyond the third place to every part of their day, through multiple brands and channels.” Read the cited article.

Starbucks Expanding Outside of Coffee

As early as March 2011 you’ll start to see the new Starbucks logo on “promotional merchandise and paper goods”, but why the change? For starters they “plan to build a world-class consumer packaged goods organization.”

I hope you like the updated logo because you’re going to start seeing it in more places than just Starbucks: “Our next phase of growth will come from extending the Starbucks Experience to our customers beyond the third place to every part of their day, through multiple brands and channels.”

Read the cited article.