Nov
8th
Sun
8th
Online Brand Building for Web Apps - Tip #1
The New Founders Program by Harvest (time tracking webapp) is example of a good way to build a brand online.
Startups apply for a free year of service in exchange for an interview about their company. The interview is then featured on the Harvest blog.
Harvest in turn gets:
- buzz from it’s target market - “hey check it out, my company got interviewed by Harvest”
- a warm fuzzy feeling contributing to the community
- original content for Google to go gagga over
Seen other great online brand building examples? Have you improved on this method, garnered interesting information about it’s practical usage, or developed other tactics?
