Hinter is great little Safari extension that puts a number next to links for quick keyboard navigation. What’s really nice is that it doesn’t label every link on the page, just what’s visible to you on the screen.
To explain products and ideas with greater clarity, I often reference this framework.
Framework
What is it?
What does it do?
How does it do it?
Who would use it?
Why would they use it?
Application
It’s a series of questions or a framework,
that allows you to craft descriptions of products or ideas,
that once answered,
people wishing to communicate effectively,
will be able to present their ideas with greater clarity.
Thanks UVic.
What might otherwise be an overwhelming choice in the grocery store, when looking for olive oil to use uncooked in salads or to finish a dish consider:
For frying, use grape seed oil. Your good olive oil will loose its flavour and health benefits when heated.
Bonus: For balsamic vinegar, look for grape must, and either Tradizionale or vinegaras the main ingredients.
Thanks Rouxbe.
Wuffo can be used as a quick and easy lead capture tool. With a bit of work you can pre-populate fields via a query string and make hidden form fields. Here’s how.
Now you can pass referral or campaign information into your forms without worrying about end-users mucking with the data.
A potential new customer saw a coupon code at our site and asked us for an additional discount on Highrise.
Initial draft of a response:
“I’m sorry, but we don’t offer any discounts or special pricing beyond what is published on our website. If you’d like to signup for a new paid account today, you’ll have the 30 day free trial, but we can’t offer any additional discounts on subsequent months. Sorry about this.”
Seemed negative so went back to the drawing board:
“We’d love to have you as a customer. I think you and the business will be very happy with Highrise. When you signup for a trial account, you automatically get 30 days free time before you’ll be charged. On top of that, if you use 37HRWEL as the coupon code, you’ll get 20% off the first month. That’s the best offer we have available right now.
I hope you guys will come on board. Have a great day.”
Says about the same thing without the sorrys and nos. 1st way: sorry, don’t, can’t, sorry. 2nd way: love, very happy, free time, on top, best offer, hope, great day. Tone makes all the difference in the world. Which way would you rather buy from?
When making a presentation, sometimes the photography you’re working with needs a tweak, especially photography found on Google Images. Such is the case with this series made just for fun.
Original Image found here.
If you can’t compete directly with the iPad, compete by attacking the minds of customers. I’m not sure how many people will actually wait for the MS Courier given that it’s just a concept, a concept that I would surprised (although ecstatic) to see MS actually deliver. In the meantime this is just inspiration for Apple and iPad developers; it looks like a dream.
