People have come to your website for information they deem important (enough to visit your site). Make that text selectable so they can get on with their day (instead of trying to transcribe a phone number saved as an image, making an error when writing it down, and never calling as a result).
Web Strategists may also find the Calgary based startup, Tynt, interesting. Traditional analytics will tell you what page people are linking too. Tynt promises to tell you the exact bits of text people are after and are sharing.
When someone understands what you want them to do but doesn’t buy into why you want them to do it, you will never be satisfied with their performance.
— The Story Factor
There are a number of companies niching in this space:
There are of course also your more generic Ning, Google Groups etc..
We’re all entrepreneurs of our own ideas
Knowing what’s wrong with something […] does a fat lot of good if you lack the skills to correct it. And thinking that you know what’s wrong with everything requires significant impulse control if you want to avoid pissing off everyone you meet.
[H]ave a healthy disregard for the impossible
Check out these videos on: YouTube and this Vimeo. The effect of integrating with the full window is intriguing; however, I can see it becoming annoying if used too often. The Vimeo bit, turning down the lights and highlighting the name of the video, on the other hand is beautiful and I think Vimeo should do it for each video.
