Nikolas Laufer-Edel Business and web play nice

Nikolas Laufer-Edel's Blog

Nik's digital conversation starter on Communication, Business, Experience Design, and Technology.

About Nik
Blog Home
Browse Archive

Subscribe via RSS or
Follow NIKdotCA on Twitter

Mar
11th
Fri
permalink
Presentations should help us to discuss and decide on the issues that shape our lives and our organizations.
— Cliff Atkinson, Beyond Bullet Points


Feb
23rd
Wed
permalink

A modern day version of Apple’s 1984 ad. Except it’s for Motorola’s new tablet, the Xoom. Playing Apple against itself. Interesting.



Jan
17th
Mon
permalink
Starbucks Expanding Outside of Coffee
As early as March 2011 you’ll start to see the new Starbucks logo on “promotional merchandise and paper goods”, but why the change? For starters they “plan to build a world-class consumer packaged goods  organization.”
I hope you like the updated logo because you’re going to start seeing it in more places than just Starbucks: “Our next phase of growth will come from extending the Starbucks Experience to our customers beyond the third place to every part of their day, through multiple brands and channels.”
Read the cited article.

Starbucks Expanding Outside of Coffee

As early as March 2011 you’ll start to see the new Starbucks logo on “promotional merchandise and paper goods”, but why the change? For starters they “plan to build a world-class consumer packaged goods organization.”

I hope you like the updated logo because you’re going to start seeing it in more places than just Starbucks: “Our next phase of growth will come from extending the Starbucks Experience to our customers beyond the third place to every part of their day, through multiple brands and channels.”

Read the cited article.



Dec
29th
Wed
permalink
Nowadays, Back is more like an Undo command
Jonathan Dobres, referring to the buttons on web browsers.


Dec
2nd
Thu
permalink

Inspiring, both the skateboarder and the cinematographer. Thanks TJ.



Nov
8th
Mon
permalink

The classroom of the future.

Watch David Kelly, IDEO co-founder & professor of Design at Stanford, talk about his biggest interest in education reform.

In short:

  • learning should be fun
  • learning should be project based
  • learning should be personalized


Oct
7th
Thu
permalink

JJG’s Elements of User Experience Stationary

Garrett's Elements of User Experience pages.app template

I’m a fan of Jesse James Garrett’s Elements of User Experience. So I put together a quick Pages.app template with sections for each plane:

  • The Strategy Plane: Site Objectives and User Needs
  • The Scope Plane: Functional Specifications and Content Requirements
  • The Structure Plane: Interaction Design and Information Architecture
  • The Skeleton Plane: Interface Design, Navigation Design, and Information Design
  • The Surface Plane: Visual Design


Download: UX Stationary Template. 

Note: When you unzip this file it may end up a folder. To open the file in Pages.app rename the folder in Finder and add .template to the end.


All images and concepts are owned by JJG.



Sep
13th
Mon
permalink

Encourage users to recommend you.

encourage users recommend app humour

The thought of a “random message” was impersonal; until this gem came up.

What’s great about Hootsuite’s implementation is that it waits for you. It waits for you to be comfortable with the app. Then it asks you for the recommendation.


Summary: How are you helping happy customers recommend you?



Sep
11th
Sat
permalink

Twitter is just a tool and a URL.

“I want to see 1,000 followers.” A client once told me in passing. I smiled and wondered why. I think what he meant was that he wanted to see us influential in the online community. But Twitter is just a tool and a URL, community comes from elsewhere.

Twitter is just 1) a set of tools to post and search for messages and 2) a URL – Twitter.com – where people decide to congregate.

Community is created through human interaction and engagement. And it’s your ability to engage with people that will help you build a community. Not Twitter.

Don’t make Twitter your goal. Make building a community your goal. Then you can say those 1,000 followers are worth something.


Summary: It isn’t the number of followers you have that’s important, it’s the community you build.



Aug
15th
Sun
permalink
Yup.

Yup.