November 2009
1 post
1 tag
Online Brand Building for Web Apps - Tip #1
The New Founders Program by Harvest (time tracking webapp) is example of a good way to build a brand online.
Startups apply for a free year of service in exchange for an interview about their company. The interview is then featured on the Harvest blog.
Harvest in turn gets:
buzz from it’s target market - “hey check it out, my company got interviewed by Harvest”
a warm fuzzy feeling...