The New Founders Program by Harvest (time tracking webapp) is example of a good way to build a brand online.
Startups apply for a free year of service in exchange for an interview about their company. The interview is then featured on the Harvest blog.
Harvest in turn gets:
- buzz from it’s target market - “hey check it out, my company got interviewed by Harvest”
- a warm fuzzy feeling contributing to the community
- original content for Google to go gagga over
Seen other great online brand building examples? Have you improved on this method, garnered interesting information about it’s practical usage, or developed other tactics?
A number of select GAP stores in Vancouver are participating in Sprize. A clever idea on how to cash in on the “savings” craze while spurring more purchases.
Just tried Zooom which makes moving and resizing windows a snap. Works with 10.6
Interesting piece by Luckas Mathis on Password Masking and Chroma-Hash which uses colour to help users ensure they’ve entered a password correctly.
“[Y]ou can choose to have an application, and all its windows, appear in all workspaces, but you can’t do the same with just a particular document window within an application.” - Dan Frakes
Has anyone figured this out yet?
Cause+Affect “felt compelled to make a public statement about the last Pecha Kucha Night” after “a significant amount of feedback”. I’m glad to hear the venue issue will be resolved moving forward but if you “can not spend time auditioning” why not let the audience do it? I bet local startup Strutta could help.
[S]uccessful people are really just happy people, and I realize the extent to which almost all happy people have figured out how to focus on three things, how to focus on: good decisions, good relationships, and good work.
People have come to your website for information they deem important (enough to visit your site). Make that text selectable so they can get on with their day (instead of trying to transcribe a phone number saved as an image, making an error when writing it down, and never calling as a result).
Web Strategists may also find the Calgary based startup, Tynt, interesting. Traditional analytics will tell you what page people are linking too. Tynt promises to tell you the exact bits of text people are after and are sharing.
When someone understands what you want them to do but doesn’t buy into why you want them to do it, you will never be satisfied with their performance.
— The Story Factor
